GG Self Esteem is an app designed to improve user confidence by playing training games. Based on cognitive-behavioral therapy (CBT) principles, GGSE aims to change negative thinking habits and improve the user’s ability to cope with challenges. Users can choose among a variety of mental health goals, (e.g. self-esteem, body image, depression, OCD) which tailors the app’s exercises to the needs of the individual. The app personalizes new activities every day and also records where the user left off in a previous activity. Some activities are free, whereas others require a subscription purchase for access.